Even though Delhi has been lately defamed for thick layer of smog, the state has ranked top in the measurement of most tourist-friendly destination in the country.
World Travel and Tourism Council India Initiative (WTTCII) released a survey report earlier this month revealing the national capital has ranked first position in the list of top 10 followed by Maharashtra and Goa.
The city has topped in five out of eleven parameters which includes state expenditure on tourism, tourist arrivals, per capita gross state domestic product, branded hotel rooms, infrastructure, connectivity, literacy rates and ease of doing business.
The parameters under which Delhi failed to fair well were effectiveness of its marketing campaign, ease of doing business, perception of safety and security, and state expenditure on tourism.
The state even suffered in the measurement due to its political instability, assessment of intangible aspects and not able to hire qualified resources in the tourism industry.
The other states that managed to get spots in the top 10 include Tamil Nadu, Gujarat, Kerala, West Bengal, Punjab and Andhra Pradesh.
Poor air and rail connectivity acted like obstacles for north eastern states in the ranking and neither one of the seven states could position in the top 10 chart.
In 2016 Maharashtra topped the list, but this year the state could manage to rank number one only in the parameter of intangible aspects. Not to forget that the state has good tourism infrastructure, good number of branded hotels and also a strong economy, obviously.
Tourism contributed to 9.6 percent to India’s GDP in 2016 and the forecast is of a rise by 6.7 percent this year. In 2015 the country registered about 8 million international tourist arrivals and in 2016 it was increased to 8.8 million.
India earned $22.9 billion as Foreign Exchange Earnings in 2016, which was an increase of 8.8 percent from 2015.